File Name: seo tips and tricks .zip
- Get Advanced Guide or PDF about Search Engine Optimization Techniques
- SEO Tutorial: Search Engine Optimization Beginners Guide
- 13 Tips to Make Your PDFs SEO Friendly
As a website owner, you probably want to showcase documents relevant to your business and make them publicly available for download and use. If you share PDFs on your website, you definitely want people to find them easily. Not just on your website, but through search engines like Google as well.
I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. For example, targeting keywords with the sole intent of improving organic rankings no longer works with search engines but choosing the right keywords is still an important piece to the puzzle. Is link building a thing of the past? Should you devote your time and energy to on-page SEO?
Get Advanced Guide or PDF about Search Engine Optimization Techniques
We built ClickFlow, a suite of SEO tools designed to increase your organic rankings and scale qualified traffic for your website. Click here to learn more and get started. You've gone through every page of your website and added your target keywords to your title tags, heading tags, meta tags and body content — that means you're done with your search engine optimization, right?!
Guess again! In fact, if you only optimize the HTML pages on your website, you're missing out on a key opportunity — the ability to optimize the PDF files that reside on your site as well. If you've never done PDF optimization before and don't worry, a lot of people haven't! In a lot of ways, PDF files are treated like any other page on your website.
The search engines are able to crawl them and index their content, as long as you follow certain rules. These include:. Creating your PDF files using text-based programs. Although Adobe InDesign and other graphics-based programs can produce great-looking PDFs, they may prevent your files from being indexed correctly in the search engines. For this reason, it's important to use text-based programs like Microsoft Word to create any PDF files that will be deployed on your site.
Optimizing your PDF file correctly. As with web page optimization, there are a few specific ways you'll want to include your target keywords in your PDFs for maximum SEO benefit:.
Placing your PDFs strategically on your site. If you bury your PDFs too deeply in your content pages or — worse yet — upload them in compressed. ZIP files, they won't be crawled by the search engines. For maximum value, link to PDFs from your home page or make it very obvious that you're linking to a PDF file if you must include them on sub-pages within clicks of your homepage.
Obviously, as with traditional web pages, it's important not to go overboard and over-optimize your PDFs. Use your target keywords strategically, but sparingly, in a way that provides value for your readers without appearing too spammy to the search engines.
Another important thing to consider when it comes to using PDF files on your site is how mobile discovery platforms might identify vital information about your business. In a recent article on Entrepreneur. Basically, if people come to rely on programs like this to identify local businesses for their needs in the article, we used the example of asking Siri to call a cab after a night on the town , they could ultimately wind up bypassing the traditional SERPs entirely. Obviously, traditional websites, review sites and social profiles will all continue to have their place in the search hierarchy, but the important thing for business owners to consider now is how programs like Siri might access information on their sites.
Right now, it's not entirely clear how Siri analyzes information when determining which results to direct a user to, but it's safe to say that the algorithm isn't yet as sophisticated as it could be — which might mean that the information contained in PDF files isn't being analyzed correctly.
So if you, as a local business owner, have important information like restaurant menus, open hours, directions and so on stored in PDF files on your site, it might be a good idea to place this information on the home page of your site as well in order to improve access by Siri and other similar programs that are sure to be coming in the future.
Another extremely under-utilized way to improve your site's SEO with PDFs is to use these files as link bait in order to spur the creation of high-quality inbound links to your site. Generally, PDFs are high-value documents — whether they're lecture slides packed with detailed information, guides to completing specific processes or other valuable descriptions — which makes them ideal candidates for drawing links back to your site.
Not only will deploying your PDFs on these sites help to build traffic to your site through increased brand awareness, you'll receive a backlink to your site every time these PDFs are shared on other sites assuming, of course, that you followed the rules described earlier about optimizing your files for search engine discovery. It's also a good idea to encourage the social sharing of your PDFs. Since we now know that social signals are a ranking factor in Google's and Bing's search algorithms, we can use our PDFs to generate social shares that point back to our websites.
Depending on the quality and value of your PDF, this could be as simple as seeding your PDFs on your favorite social networking sites and watching them go viral as people share your files with friends and family members.
If this all sounds like a lot of work, don't worry — it isn't necessary to complete every step listed above in order to improve the SEO of your PDFs. However, keep in mind that because these key SEO principles aren't widely known or utilized by most site owners, they could represent a valuable opportunity for your business to distinguish itself in the search engines by implementing these techniques ahead of your competitors.
So give these ideas a try — you might just be surprised by how much you can improve your site's SEO with just a little effort at optimizing your PDFs. Skip to content. These include: Creating your PDF files using text-based programs. When creating PDFs you should have the opportunity to add relevant title, author, subject and keyword tags, depending on the program you use to create your files. Make sure that each of these fields is optimized with your target keywords, just like you would the meta tags on a traditional web page.
Make use of keyword-rich headline tags, image caption tags and body content. Just like on HTML web pages, the locations in which your target keywords appear and the frequency with which they're used helps the search engine spiders to understand what your file is all about and where it should be ranked in the SERPs.
Use appropriate SEO file naming conventions. The Role of PDFs in Mobile Discovery Another important thing to consider when it comes to using PDF files on your site is how mobile discovery platforms might identify vital information about your business. Conclusion If this all sounds like a lot of work, don't worry — it isn't necessary to complete every step listed above in order to improve the SEO of your PDFs.
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SEO Tutorial: Search Engine Optimization Beginners Guide
By Ted Ives. PDF files, just like web pages, can be optimized to rank highly on Google. I would not rule out Google even slightly favoring PDF files for this reason. If you have Microsoft Word , Microsoft has a free add-in download that enables you to save documents as PDFs as well. Keyword Density Just as with web pages, using the target keyword, and peppering in some related keywords, the right number of times, is important in telling Google what your page is about. Many in the industry have tried debunking keyword density as a ranking factor, but the fact is, it works. Put your keyword in the file name This is often ignored but is likely used by Google in its ranking algorithms — use dashes to separate words, i.
Today, I have listed some SEO search engine optimization guide pdf version in my blog. Here, these are the PDF files:. Download: Click here. I am a seo expert with nine years of experience in this field, search engine marketing, and website promoting, with a focus on ecommerce marketing and multichannel ecommerce solution. I have too than you for the efforts you have put in writing this blog.
Top 21 SEO Tips and Tricks to Follow Excellent SEO Tips To Follow in Publish your content in HTML format instead of Adobe PDF and Flash. Valuable.
13 Tips to Make Your PDFs SEO Friendly
In the world of web content, PDFs are the underdog. Although PDF files like white papers, product manuals, and brochures usually contain relevant, useful information, they are often overlooked and under-optimized. Choose a keyword-rich, strategic filename. Leverage this opportunity by choosing a keyword-relevant filename that makes sense not only to your company and your current audience, but to anyone who might see your PDF on a search engine results page SERP.
Search Engine Optimization SEO is a step by step process of improving the visibility and quality of a web page or a website for the users on a web search engine. It is also referred to as "natural," or "organic," results for the users' search query. It is a set of methods for increasing ranking position on search engines and traffic to your websites.
Learn How to Use Your Authoring Software to Leverage its Features
That myth has since been unceremoniously busted by Google in when they announced that:. Google pulling featured snippets from PDFs. This opens up a growing opportunity to increase traffic with existing and new PDF content across your site. PDFs which is short for portable document formats are often used for content that requires extra effort to create, and you may want people to be able to print your content to your exact specifications. If you have content that benefits from an offline option, then PDFs are a preferred route. This goes for info heavy blog posts as well.
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